2024 Toyota Prius | Toyota.com (2024)

Starting MSRP $ 27,950

Limited AWD shown in Cutting Edge. Vehicle shown with options using visual effects.

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latest build updated 1/6/23

[model name] [grade name]

MSRP*

$xx,xxx

Est. MPG* / MPGe*

xx/xx

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Tomorrow's hybrid, today.

Future-forward design with an inspiring drive, advanced tech, fuel efficiency and reliability you've come to know and trust.

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SELECT A COLOR

Reservoir Blue

Prices and colors may vary by model.

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Prius Specs

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HORSEPOWER

194 FWD, 196 AWD

MPG (city/highway)

Up to 57

ENGINE

2.0L 4-Cylinder Hybrid

TRANSMISSION

Electronically controlled Continuous Variable Transmission (ECVT)

DRIVETRAIN

Standard Front-Wheel Drive, Available All-Wheel Drive

Make a statement wherever you go.

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Bold is just the beginning.

Discover what makes Prius stand out.

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Innovation with style.

Striking from any angle, Prius’ sleek silhouette is defined by smooth curves and sharp details. And available 19-in. alloy wheels complete a look that proves you don’t have to sacrifice style for efficiency.

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Impressive performance.

Prius’ Hybrid Synergy Drive® system puts more power to the ground. With up to 196 hp, available Electronic On-Demand All-Wheel Drive (AWD) and efficiency at its core, Prius is ready to turn every commute into an adventure.

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Intelligence designed around you.

Take advantage of Prius’ advanced tech that not only makes driving easier, but also gives you more confidence. You’ll find yourself enjoying all the benefits of what Prius can do for you.

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Toyota Safety Sense™ 3.0

Pre-Collision System With Pedestrian Detection

Pre-Collision System with Pedestrian Detection (PCS w/PD) is designed to help detect a vehicle, pedestrian, bicyclist or motorcyclist and provide an audio/visual forward-collision warning under certain circ*mstances. If you don’t react, the system is designed to provide automatic emergency braking.

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Full-Speed Range Dynamic Radar Cruise Control

Intended for highway use, Full-Speed Range Dynamic Radar Cruise Control (DRCC) is an adaptive cruise control system that is designed to be set at speeds above 20 mph and uses vehicle-to-vehicle distance control to help maintain a preset distance from the vehicle ahead of you.

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Lane Departure Alert With Steering Assist

When white/yellow lane markings or certain road-edge boundary lines are detected at speeds above 30 mph, Lane Departure Alert with Steering Assist (LDA w/SA) is designed to issue an audio/visual lane-departure warning if an inadvertent lane departure is detected. If the driver does not take corrective action, the system is also designed to provide gentle corrective steering for lane-keeping assistance.

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Lane Tracing Assist

When Full-Speed Range Dynamic Radar Cruise Control (DRCC) is enabled and lane markers are detected, Lane Tracing Assist (LTA) uses the lines on the road and/or preceding vehicles to provide active driving assistance and help keep the vehicle centered in its lane. While LTA is activated, the Emergency Drive Stop System (EDSS) is designed to monitor the driver's inputs, such as steering operation. If the EDSS determines the driver is not attentive and the driver does not respond to prompts to resume control of the vehicle, it can bring the vehicle to a stop under certain conditions.

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Road Sign Assist

Using an intelligent camera, Road Sign Assist (RSA) is designed to detect speed limit signs, stop signs, Do Not Enter signs and yield signs, and display an icon of the sign on the Multi-Information Display (MID).

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Automatic High Beams

Automatic High Beams (AHB) are designed to help you see more clearly at night at speeds above 21 mph. The AHB system is designed to detect the headlights of oncoming vehicles and taillights of preceding vehicles, then automatically toggle between high and low beams accordingly.

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Proactive Driving Assist

When system operating conditions are met, using the vehicle’s camera and radar, Proactive Driving Assist (PDA) provides gentle braking into curves or gentle braking and/or steering to help support driving tasks such as distance control between your vehicle and a preceding vehicle, pedestrian or bicyclist.

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Discover Your Prius

unique grades to choose from

$27,950

Base MSRP

57/56

Est. MPG

Top-mount Multi-Information Display (MID) with indicators and 7-in. LCD display
Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA)
8.0-in. Toyota Audio Multimedia display

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LE AWD

$29,350

Base MSRP

53/54

Est. MPG

Top-mount Multi-Information Display (MID) with indicators and 7-in. LCD display
Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA)
8.0-in. Toyota Audio Multimedia display

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XLE

$31,395

Base MSRP

52/52

Est. MPG

19-in. alloy wheels and 195/50R19 tires
Qi-compatible wireless smartphone charging with charge indicator light
SofTex^®-trimmed front seats with 8-way power-adjustable driver's seat

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XLE AWD

$32,795

Base MSRP

49/50

Est. MPG

19-in. alloy wheels and 195/50R19 tires
Qi-compatible wireless smartphone charging with charge indicator light
SofTex^®-trimmed front seats with 8-way power-adjustable driver's seat

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Limited

$34,965

Base MSRP

52/52

Est. MPG

Fixed glass roof
12.3-in. Toyota Audio Multimedia display
8-speaker JBL^® Premium Audio including amplifier

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Limited AWD

$36,365

Base MSRP

49/50

Est. MPG

Fixed glass roof
12.3-in. Toyota Audio Multimedia display
8-speaker JBL^® Premium Audio including amplifier

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We currently offer more low and zero emission vehicles than any other automaker, to give customers numerous choices to reduce their carbon footprint.

Our lineup brings you more than just your choice of electrified powertrains: Hybrid EV, Plug-in Hybrid EV, Battery EV and Fuel Cell EV. Whatever you’re looking for in a ride—size, style, efficiency, speed—there’s a vehicle to suit your lifestyle that allows you to put more electrified miles on the road.

Whether Toyota is decreasing its plastic waste, supporting water conservation efforts, or expanding programs that protect critical species, we are committed to reducing our environmental footprint and creating a positive impact on society.

Through the Toyota Environmental Challenge 2050, team members across the company, in every region of the world, are working to put Toyota’s global vision of respect for the planet into action. Challenge 2050 unites us all with a common purpose: to be more than just good stewards of the environment and to create positive changes beyond our facility boundaries.